On a current Sunday morning I had the distinct and special enjoyment of touring my house city of Austin,Texas on a Segway motorized automobile with my visiting father and some other tourists. Besides the fun of riding this new device which I have for years wanted to try,participating in the tour reminded me of the uniqueness of the city of Austin and why it is not rather like anywhere else. Austin somehow handles to keep the right balance of the cutting edge of modern internet marketing company(s),the impatience of a vibrant youth culture,and the traditions of Texas.
As a Web online marketer,I could not assist however link certain aspects of this new-found gratitude for my city with what I believe are some essential insights about how my customers can better get in touch with clients online:
Insight # 1: Job your own style:
Austin represents an eclectic mix of conservative Texas custom,successful young specialists,and a postmodern hippy culture of artists and bohemians. Individuals who go to from elsewhere for even a day or a week leave feeling like they have actually experienced something that is not rather like anywhere else they have actually experienced before. If you look carefully,you will see on every 50th cars and truck approximately decal that say “Keep Austin Weird,” representing a peaceful rallying cry of support for Austin’s special brand of quirkiness. Similarly,your Web site needs to task who and what you are. Your goal must NOT be to draw in crowds of potential customers to your site. Your goal must be to draw in a constant stream of potential customers who have a high probability of transforming into paying clients.
Insight # 2: Honor your brand:
Austin has its own version of the Hollywood Stroll of Popularity called,aptly,the Texas Stroll of Popularity. Pathway stars engraved with the names of well-known Austinites from authors to entertainers can be seen downtown. Austin takes pride in its preferred children and children. Even while Austin attempts to change with the 21st Century,it remembers those that helped make it terrific. Taking a hint from the Texas Stroll of Popularity,your business needs to establish a clear brand technique. Who your business is and what it means comes across on your Web site in methods you can not even envision. The brains of your visitors take in countless visual cues per second,and those visitors are making judgments about your business based upon what they see there. Once again,the goal is not to please every visitor. Rather,the goal is to honor your brand and to let the “star” of your brand shine through on your site.
Insight # 3: Shake things up from time to time:
A see to lots of parts of downtown Austin suggests that the city is currently in the throes of change. Huge building and construction jobs are underway to build the needed domestic and organisation infrastructure to accommodate moving demographics. This is a bit unpleasant to vehicle drivers (and we committed Segway-ists!) attempting to navigate the city. However,the city organizers are wise enough to know that by proactively altering they are growing. The option is to approach stagnation. On the planet of Web traffic,this insights requires you to review your site on a regular basis. Add some RSS feeds. Modification your skins. Start a blog and update it routinely. Set up a widget. Refurbish your content. Do what you can to make visitors stay up and take notice: you will be perceived as fresh and cutting edge.
Insight # 4: Be ingenious:
On my tour I learned that the city of Austin has a very ingenious cars and truck share program whose goal is to decrease downtown traffic and pollution while assisting citizens to navigate. The program has a variety of designated parking spaces around the city for a handful of vehicles that can be leased by the hour. If a downtown homeowner has a doctor’s appointment or other transportation requirement,they simply show up to the cars and truck at the right time and off they go. Really cool! So (you thought it),your Web site needs to be similarly ingenious. Being ingenious does not mean transforming the (mouse) wheel: it simply indicates doing something that you have actually not tried before that will make a positive distinction in the lives of your visitors. They will thank you for it with more organisation than you can handle.
Insight # 5: Proactively drive traffic to your site:
As cool as Austin is,the city is wise enough to know that they need to get the word out about Austin. So,in 1991 they developed the motto “The Live Music Capital of the World” to boast that they really had more live music places per capita than even New York City and Nashville. By the same token,your Web site can be the best site worldwide,however if you do not actively try to drive traffic to your site you are missing out on a big opportunity. From pay-per-click (PPC) advertising to article and video marketing,there are many legitimate methods to get individuals to your Web site. Prevent the “Develop it and they will come” myth. The technique must be to build an useful site with great content – and then wisely drive traffic to your site.
Insight # 6: Know your audience:
Austin has a clear vision of itself in 10 or 20 years from now. There are many jobs underway to draw in successful,young specialists to the city with ingenious advancements that put an emphasis on walking and availability rather than on cars. Similarly,whatever you do to drive traffic to your Web site needs to have your target market in mind. How do they think? What is very important to them? Know this and you will draw in the clients you need.
Insight # 7: Be clear about what you desire individuals to do on your site:
A last note: Austin is full of one-way streets. When I initially transferred to the city I discovered this a bit annoying,however I need to confess that once I learnt more about the streets it really streamlined life a bit. For instance,approaching traffic is unidirectional,which equated to less hesitating when merging into traffic or deciding which method to go. In a comparable vein,style your Web site such that newbie visitors know exactly what you desire them to do. You are the master of your (Web) domain and visitors to your site would like to know where to go and what to do. What is of value on your site? You know best,now ensure that your visitors know,too.